Our Story
WELCOME TO BABYMEL!
When buying a Babymel product, you are supporting the two Aussie Mums who manage Babymel in Australia & New Zealand!
T H A N K Y O U !
Natalie and Nicole met and became friends while in high school, and bonded over their mutual love of fashion, romantic comedies and boys (they were 13!). When they each had children and went on maternity leave at a similar time, they decided to put their passion for motherhood, spending time with their kids and their knowledge of baby products to use. They now have the distribution rights to Babymel in Australia and New Zealand. They want to make a difference to everyday lives for pregnant women, mothers and fathers and are passionate about distributing innovative baby products which give mothers the confidence to look amazing and feel equally as good.
Babymel was born in 2006 to founders Mel and Suzi. After becoming mothers, they were both seeking a lifestyle that would allow them to grow a business without having to compromise time spent with their growing families. Submerged in the parenting world, they found a gap for a range of changing bags with a modern aesthetic for a new generation of parents. Not only do they come ready to go with all the essentials needed when out and about but are made to be incredibly durable and great value for money.
Starting as a small business, Mel and Suzi made a success of the brand with their perseverance, dedication and warm caring approach. Today, not only is the brand known and trusted by parents throughout the globe, Mel and Suzi themselves have built a reputation as the people to come to for beautiful and well thought out products – or just a good chat!
They haven’t been all alone though. The team has grown and now Babymel has employees across 5 continents, all working together to deliver the high-quality products and service that Babymel is renowned for.
In Australia and New Zealand Mel and Suzi work with two Australian mums Natalie and Nicole offer the same flexible working to the team as they appreciate themselves, and along with a friendly buzzy office environment a team of happy mothers, fathers, aunts, uncles and friends has been developed.
In 2016 Babymel’s Zip and Zoe collection was launched in collaboration with New York based artist Matthew Langille. A range of kids bags and accessories in fun bright prints and a story of two littles explorers to take along with you for the next adventure!